The new color for the season in Buffalo, NY is Purple. Try-It Distributing’s non-alcoholic division, Balkan Beverage, has signed on to place the Purple Beverage Company’s signature drink in the region’s stores (OTCBB: PPBV).

With corporate headquarters in Mississauga, Ontario, Cott Corporation is one of the largest non-alcoholic beverage companies in the world. When it comes to being a retail-brand soft drink provider, they are the largest in the world. Cott began in 1950, went public on the Montreal and Toronto Stock Exchanges in 1986, and hit NASDAQ in 1992.