brand

John Tantillo congratulates Apple for the positive buzz surrounding Slate, although little is known about the actual product, attributing the confidence in this unknown product to Apple's strong track record of designing superior products with customer needs in mind.

John Tantillo names his top 5 brand winners and top 5 brand losers from 2009.

Winners:
1 - Lady Gaga
2 - Apple
3 - Hollywood
4 - David Letterman
5 - Sarah Palin

Losers:
1 - Ciibank
2 - American Politics
3 - Microsoft
4 - newspapers
5 - The Nobel Prize

John Tantillo was among those who thought that Obama should give back the Nobel Peace Prize--but he now says he may have even done one better with his acceptance speech.

The Big Banks, meanwhile, are still not moving in a direction that makes good marketing sense.

We've just recently elected a Democrat as President. CNN's ratings are at the bottom of the pile. Fox News ratings are soaring, despite, or perhaps thanks to, snubbing of the network by the Obama Administration. John Tantillo points out branding lessons to be learned in all of this.

GM may be doing poorly at home, but in China, now the largest auto market in the world, it's at the head of the pack and beating its own sales records.

Brand expert John Tantillo applauds GM for listening to its customers and scrapping the Vuick, rather than following in the tradition of the build-it-and-they-will-come approach.

Brand expert John Tantillo takes another look at Goldman Sachs' decision to become a commercial bank in order to qualify for TARP relief, pointing out that their focus has remained investments and predicting that with GS expected to post record profits, they will soon shed their commercial bank shell.

In the wake of Michael Jackson's death, brand expert John Tantillo comments on how the strong emotional reactions to the artist's death are a testament to the incredible strength of his personal brand: "You know a brand is strong when people would rather that none of the scandal had ever happened to it."

An interview with Lee Zalben of Peanut Butter & Co. He shares some thoughts on marketing and branding that are spot-on.

ABC News has been sharply criticized for its health care program planned for Wednesday at the White House. Brand expert John Tantillo argues that this venture is in now way a breach of journalistic standards, but instead an innovative way for ABC to expand their market and to strengthen their brand--as long as they pull off Wednesday's program with journalistic excellence.

Brand expert John Tantillo named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through its "White Knot" program.

Brand expert John Tantillo named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through its "White Knot" program.

Brand expert John Tantillo named Apple last week's Brand Winner for quietly taking care of the Cartier suit brought against it. He holds up Apple's action as a prime example of a brand's need to make constant course adjustments: "the key is responding promptly and correcly to evolving realities."

Guns and amo sales are on the rise. Meanwhile, the fact that fees paid by gun owners have long supported natural parks is gaining recognition. Brand expert John Tantillo suggests that this may be an ideal opportunity for the gun industry to brand itself as "green."

John Tantillo writes that Hulu's huge (and rapid) success points to an essential asepct of successful marketing on the web: a relevant enivronment. He also echoes Warren Buffett in saying that newspapers are failing precisely because they are no longer relevant to their would-be readers.