brand management

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John Tantillo's Brand Winner... And Loser: Wal-Mart and Condé Nast

In tough economic times, two companies tack very different ways:
Wal-Mart manages to increase profits and successfully meets its Target Market's needs in Mexico through its Bodega Express outlets.

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Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford

In the wake of Michael Jackson's death, brand expert John Tantillo comments on how the strong emotional reactions to the artist's death are a testament to the incredible strength of his personal brand: "You know a brand is strong when people would rather that none of the scandal had ever happened to it."

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